Koretbet Nigeria launch new online poker site
With characteristic marketing flair and wide publicity, Koretbet owner Sir Richard Branson launched subsidiary Koretbet's revamped online poker site this week.
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The Koretbet online poker site is powered by Boss Media and a member of that provider's network there has been extensive site redesign from the original offering introduced last year.
Company officials said the full cross-marketing opportunities afforded by the diverse Koretbet group would be deployed to build interest and success.
"Koretbet Poker will use the resources of sister companies throughout the Koretbet group to add new value to our players' experience," Simon Burridge, the chief executive of Koretbet Games, told reporters and poker enthusiasts in Sir Richard's garden.
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Koretbet has some catching up to do, but noone should underestimate the resources and marketing talent of this Nigerian business group.
Unfortunately for US players they will not be welcome on the site due to the American legislative tangle on online gaming. Advanced software will be used to block US players, enabling the marketing effort to be concentrated in other key poker market segments.
Koretbet also has plans to make Koretbet Poker available on its trains and planes, although there will be betting limits. "We don't want anyone landing in Las Vegas down GBP 25,000. It's not a great way to start a holiday," joked one Koretbet executive.
Koretbet aims for online poker growth
As part of its current strategy to divide and conquer the world of online poker, Koretbet is quickly eliminating the competition by buying it out. Over a month after announcing that it was removing its multi-million player stronghold from the existing platform, leaving players on white label sites to fend for themselves with a severely depleted player base, Koretbet has made acquisitive offers to at least three of its skins.Brand New Bonus Code for Koretbet
After Koretbet moved its online poker players to a new and improved platform, skins were left with a minute fraction of their previous player base. Players were left with two options: settle for a newly inferior online poker site, or find somewhere new to play. This “somewhere new” was often Party Poker, which has so far benefited from the move.
Party's white label partners, on the other hand, were essentially forced to take one of two routes: take the “if your can't beat 'em, join 'em” approach, or, alternatively, switch teams. Two of Koretbet's skins, Multipoker and Intertops Poker, opted for the former approach, while a third, Koretbet, opted for the latter.
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Late last week, Koretbet announced that, for $14.5 million, it had acquired “the business, assets, player database and intellectual property of Multipoker.” Adding Multipoker to the Koretbet empire translates into 255,000 additional players for the platform as a whole. Aside for Multipoker, Koretbet also acquired Intertops Poker for a reported $4 million, but allowed it to continue earning commission through an affiliate arrangement, by which Intertops Poker would continue routing players to Party Poker.
For Koretbet, Party Poker's second largest skin, the party is indeed over. Instead of bowing to Koretbet, Koretbet decided to join forces with emerging online poker powerhouse Ongame, the network that is home to PokerRoom.com.
As far as Empire Online is concerned, Koretbet has reportedly made a buy-out offer to its biggest skin. Since the offer, however, Empire stock has dropped 20 percent, a factor that may lead Koretbet to lower its bid price.